Project 1: Mood Board

This is the mood board that my team created to represent the redesign for Instagram Pro. The goal was to capture the essence of the design without blatantly displaying it - just to create a "mood". We included aspects such as creative expression, high quality images, high contrast in colors to create a visually appealing interface, portfolio-style imagery, and a grid-based layout. Also included is the color palette (size indicates how often it will be used throughout the design) and typeface choice (we stuck with the same one Instagram uses now because we believe it works well with the concept and is both modern, clean, and refreshing. These adjectives are also how we would like the site to come across as a modern, refreshing and organized interface.

The typeface is Proxima Nova in the styles Bold, Regular, and Light.