Project 1: Final Brief

Instagram is a social media platform that allows individuals to post photos and videos of elements from their everyday lives; this may include selfies, professional photography, tutorials, food, etc. As users of the website itself, we noticed that although the site is very laid back, many individuals use the platform as a place to showcase their professional work as well as promote themselves as fashion experts, personal shoppers, makeup artists, etc. Because so many users are accustomed to using Instagram as entertainment, we noticed that there was a lack of professionalism in the website itself. This is where the analagous website, LinkedIn, comes into play.

LinkedIn is shown as the world's largest professional networking platform. It allows people to create accounts and input their resumes as well as connect with different companies and individuals that can help them within their careers. It provides better connections between people on a professional level and allows people to inquire about various jobs from both employers and employees. When looking at the website as a user, one would notice that the design and layout are very bland and straight to the point. The colors aren't very attractive and don't catch the attention of anyone. The elements of the site that we wish to incorporate in the redesigning of Instagram is there ability to connect with companies and showcase their work in a much more professional manner.

The virus website that we chose to work with is Netflix. The main reason that we chose to use this website was because of the sorting of categories that the site has as well as the personalization and preference based recommendations. We want to incorporate those features so job searches and posts are categorized based on things that have been viewed and liked by the user. We also wanted to go with the feature of going back to certain things that the user has been viewing or visited frequently. This comes from Netflix's feature of being able to continue watching a show or movie every time that you log onto the account.

All of these features will be combined to create a unique, professional, personal and creative visual user experience through the new Instagram Pro.