Project 2: Mood Board

The goal of this mood board was to communicate the message of freshness that the Lettuce Inn is known for. Their fresh, bright, and healthy ingredients are the center-piece of their business and should be broadcasted through their website design. This message will be communicated through the color palette, which was inspired by the decor of the restaurant as well as the ingredients that populate their menu items. The clean grid layout reflects the simplicity of their business model as well as the easy process their customers experience both inside the store and while navigating the website. This is also communicated through the sans serif typeface. Additionally, the light weight of the typeface is reflective of their "light weight" ingredients and the idea of a healthy and light lifestyle.